Mr Hawke = Style + Science

Meet the only hair product you’ll ever need!

It’s taken years of thinking and decades of expertise to get to this. Mr Hawke – Flex Pomade 1 is easy to apply, makes your hair look fantastic and smells like a master perfumer was on the team (which funnily enough there is). We know this is good stuff. How can you confirm that? Buy some and test it out. Pretty simple, hey.

What magic is hiding under the lid?

We set out to create the best men’s hair product in the world. Why? Because we were frustrated. Frustrated that there wasn’t a product on the market that could be used correctly at the roots. Frustrated with hair going hard and feeling like plastic. And frustrated that no product helped the hair and regrowth.

Mr Hawke is the answer to our frustration. Give it a go and you'll understand why...

MHRF to the rescue

MHRF (Mr Hawke Rescue Formula) is a complex set of ingredients aimed at slowing down mother nature’s crusade to make the world more bald! Whilst the exact formula is our version of the “11 herbs and spices”, we can say it includes Arginine and Caffeine; two ingredients scientifically proven to assist with creating a healthy environment for hair growth.

Whoa! I feel nice...

It doesn't matter what kind of hair you have, you can make it look better with Mr Hawke! We formulated Mr Hawke to have just the right consistency. It’s not a solid lump you need to dig out or a messy goop. It’s a flexible cream that you apply right down to the roots. Why’s this important? It means Mr Hawke can be layered to create the hold you want no matter your hair type. Pretty sweet huh...

Clean as a whistle...

We’ve added ingredients that help to clean your hair and get rid of previous styling stuff. And that kind of action is known to encourage hair growth, improve your scalp health and repair damaged hair. Just some of the reasons why we’re confident that it doesn't really matter what type of hair you have, you can make it look better with Mr Hawke. You don’t need to thank us - it’s all part of the service.

“We fight for that inch...

...because we know when we add up all those inches it’s gonna make the difference…”*. That’s why we’ve worked with an expert perfumer to ensure Mr Hawke smells f’in fantastic, why we spent months designing Mr Hawke’s box, and why when all’s said and done Mr Hawke really is for guys who give a shit. Guys who give a shit about quality, about feel, and about design.                   *Al Pacino

Want some of the good stuff?

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How to style your hair with Mr Hawke

MrHawke - Flex Pomade Styling Short & Medium Length Hair

MrHawke - Flex Pomade Styling Short & Medium Length Hair

MrHawke - Flex Pomade Styling Long Hair

MrHawke - Flex Pomade Styling Long Hair

MrHawke - Flex Pomade Styling Curly & Super Curly Hair

MrHawke - Flex Pomade Styling Curly & Super Curly Hair

MrHawke - Flex Pomade Styling Wavy Hair

MrHawke - Flex Pomade Styling Wavy Hair

MrHawke - Flex Pomade Styling Fine Hair

MrHawke - Flex Pomade Styling Fine Hair

Hawke Guide

Understanding Pomade – Part 1

Understanding Pomade – Part 1

Common perception is that longer hair requires different products to those used on short hair. We wanted to challenge this. Why does styling longer hair really need something different to shorter hair? The short answer - it doesn’t.

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Have you met Mr Hawke yet?

Have you met Mr Hawke yet?

Mr Hawke Flex Pomade is one helluva product. Its perhaps a little cliché, but this product really is breaking new ground and is being heralded as a gamechanger in the hair industry - broadly speaking, most hair styling products aren't that great for your hair. They often leave a chemical residue or film on the follicle that needs more chemicals (shampoo) to remove it. This in time can weaken the follicle, leaving it susceptible to breakage

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Awesome Things – Porsche

Awesome Things – Porsche

It’s the 70 year commitment to an idea, that to us at least, makes Porsche Awesome. That commitment to refinement, to patience and to nostalgia is a true point of difference amongst the Car Industry. It's no mean feat to bet the future of a company on this as your source of innovation and growth.

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Read more on the Hawke Guide: Fact checking – Signs of Hair Loss ›