Have you met Mr Hawke yet?

Scroll down

Mr Hawke Flex Pomade

Mr Hawke Flex Pomade is one helluva product. Its perhaps a little cliché, but this product really is breaking new ground. It’s being heralded as a gamechanger in the hair industry – broadly speaking, most hair styling products aren’t that great for your hair. Because of the ingredients they use, they often leave a chemical residue on the follicle that needs more chemicals (shampoo) to remove it. This in time can weaken the follicle, leaving it susceptible to breakage.


While the debate rages on as to the prolonged effects of using hair styling products, one thing is undeniable. The vast majority of hair styling products out there in the world don’t do anything to physically benefit your hair. Its just not what they were designed to do. They have a specific purpose (and some are very good at it) – styling.


Consequently, Mr Hawke Flex Pomade is different. First of all its a styling product. Secondly, its good for your hair.

Is it for me?

Styling wise, there isn’t much it cant do – short, long, thick, thin, curly, straight, quiff, pomp, side part, etc, etc. The possibilities are just about endless. Its arguably one of the most versatile products currently on the shelves of your local barbershop or salon. The formulation is unique. It has been designed to be used down at the roots of your follicle to help direct the hair, rather than being used to create a layer on the top. This means it works on just about all hair types and styles. The added benefit to you, is that your choice just got way simpler. Gone are the days of wading through labels and backs of tins to decide if its right for you.


It also rinses out when you’re finished. Meaning that you don’t need hardcore shampoo’s to remove that tiresome product buildup you’ve probably experienced before. We’re reliably informed that your hair feels a lot like it’s just received a treatment at a classy salon immediately after rinsing – a nice added bonus that we’ll let you discover in your own time.

How does it work?

Hair health-wise, this stuff is next level. Containing MHRF (or Mr Hawke Rescue Formula), Mr Hawke Flex Pomade has something totally unique. A complex of several key ingredients, all scientifically proven to benefit your hair in different ways have been included, meaning your hair will start to feel better very quickly after first use. Two of these ingredients deserve particular mention so you can be sure we’re not bluffing.


First of all, Caffeine. The science out there is overwhelming. Research by the International Journal of Dermatology calls out Caffeine as a known stimulator of hair growth. Research by Dr Tobias Fischer of Germany’s Jena University also found that Caffeine dramatically speeds up the hair growth cycle and helps hair grow in length by more than 30%. It boils down to this – Caffeine is packed with nutrients and antioxidants that help stimulate healthy cell production on your scalp.


Next, L-Arginine. The Amino Acid building block that plays a key role in the formation of Keratin. Coincidentally, the same protein that your hair is made up of. Arginine works in 2 ways – it strengthens the hair shaft by helping add structure to damage, and it also starts a chemical reaction that in turn boosts blood supply to the root of your follicles.

We’re not going to give you a shameless plug about Mr Hawke Flex Pomade and how it can work for you, but rest assured it has been designed with guys like you in mind. Stronger follicles and a healthier scalp mean you’re giving yourself every chance possible to slow down mother nature’s crusade to make the world more bald.

Written by TW. Article first published on August 31, 2018. Return to the Hawke Guide ›

Want some of the good stuff?

Shop now ›