Understanding Pomade – Part 1

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Understanding Pomade – Part 1

So, you’re here because you’re on the hunt for information. You’re looking at hair products and you keep seeing different types of Pomade. You’ve realised you need to make sure you’re understanding Pomade before you commit to something new. Correct?

Well, it’s a minefield. If you follow the guidance from the literally hundreds of other brands out there, you’re likely going to get as confused as we did. There are just so many variables and so many different linguistic terms in play.

In true Mr Hawke irreverent style, we’ve done our best to cut through the noise and get to the point. We see the world simply, you see. Part of the frustration you’re experiencing is exactly why we made our Flex Pomade in the first place.

So, first things first, 4 simple questions to ask yourself to best understand your own needs:

What length of hair do you have? Is your hair thick or thin? Is it thinning? What kind of styles do you want to wear? Do you want something that rinses out or lasts a few days?

So, in this first of this blog mini-series, we’ll pick off the first of these essential questions – understanding Pomade vs hair length.

Common perception is that longer hair requires different products to those used on short hair. We wanted to challenge this. Why does styling longer hair really need something different to shorter hair? The short answer – it doesn’t.

We’re not here to bag-out our competition, but they have their own commercial motivations for having more choices of products on the shelf and hitting their sales targets. These motivations don’t really apply to Mr Hawke – and to be brutally honest, we saw this as an opportunity to be different.

Hair, long or short, has the same biological properties. The overwhelming majority of styling products out there work in the same way. They coat the follicle, weighing it down, then fixing it in place. Products for longer hair tend to be lighter (less hold), with products for short hair being heavier (more hold).

They’re also not overly good for the condition of your hair either and many will react with your skin if used incorrectly for a longer period of time. Are you understanding Pomade a little better now?

What about Mr Hawke Flex Pomade then?

This is what created the spark for Mr Hawke Flex Pomade. If we could find a way of directing the hair, without damaging it or weighing it down, we could in theory create a product for all hair lengths and types.

We wanted to think differently about the way hair products are applied. We needed something that could be applied down at the root to direct the hair, while styling the follicle itself. And, we needed it to be beneficial to the scalp.

So, with the help of some amazing Chemists, we’ve been a bit clever (at least we think so) and designed a product that works across all hair lengths.

With enough grip and hold to help shorter styles like quiffs, it will give texture and hold. Apply first down at the roots, then use your fingers to add texture and height.

It also works well in medium styles like pomps and slick backs, with enough pliability to apply evenly, then control and hold your hair in place. Again, apply to the roots first, then use your palms to shape your style, before finishing with a Comb.

Then for longer styles, the product’s natural shine means you can apply at the roots without fear of that greased up look. You can also apply along the length and at the tips for ultimate control.

The common feature across all hair lengths – apply the product at the root to direct the hair.

The good stuff

We’re not going to give you a shameless plug about Mr Hawke Flex Pomade and how it can work for you, but rest assured it has been designed with guys like you in mind. Stronger follicles and a healthier scalp mean you’re giving yourself every chance possible to slow down mother nature’s crusade to make the world more bald.

Pic credit to Hey Gents


Written by TW. Article first published on September 16, 2018. Return to the Hawke Guide ›

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